Average U.S. Viewer Watched 6.4 Hours of Online Video During the Month, According to comScore Video Metrix

RESTON, VA, June 4, 2009 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March. A significant increase in video viewing at YouTube during April contributed to the month’s sizeable gains.

Google Sites Accounts for 41 Percent of U.S. Online Video Market

In April, Google Sites once again ranked as the top U.S. video property with 6.8 billion videos viewed (40.7 percent online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent).

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Google Sites Reaches Record Video Audience

Nearly 152 million U.S. Internet users watched an average of 111 videos per viewer in April. Google Sites reached an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo! Sites (45.4 million) and Hulu (40.1 million).

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from April 2009 include:

• 78.6 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 385 minutes of video, or 6.4 hours.
• 107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer).
• 49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer).
• Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video.
• The duration of the average online video was 3.5 minutes.

Neilsen recently released a report on U.S. household video viewing habits. The survey reported viewers spent slightly more (2%) time watching TV in the first quarter of 2009 compared to the first quarter of 2008, while time spent watching video on the internet increased 53%.

Still, viewers spend an average of only 3 hours watching video on the internet, up from about 2 hours last year, vs. 153 hours watching TV, vs. 151 last year.

The number of people who watch video on the internet increased 13%, from 115 million to 131 million.

What can we conclude from this survey?

• Well, it’s impressive that almost half the number of people who watch video on TV also watch video on the internet, I would have guessed less.

• I was also surprised that TV viewing increased… I would have thought this number was declining.

So what does the future hold? It doesn’t take a crystal ball to predict that internet video viewing will continue to rise dramatically every year. Even though internet video’s been around for a long time, many people have only just discovered YouTube, and don’t realize many of their favorite TV shows are available online on demand.

Few people have a computer connected to their TV, but growth here is exploding as well.

Even after 15 years, internet video is still in its naissance. Old habits die hard, and people have been watching TV for more than half a century.

Still, if faster internet becomes more widely available, after the next 5 years, I expect people to be watching as much video on the internet as on cable or satellite TV.

All the numbers in the report are here.

Ten years ago I sat down with a VP of Cisco Systems and told him the future was video on the internet. At the time, he thought video would always be a minor, though growing element. He said “people don’t want to watch video on their PCs, they want to watch video on their TVs.”

I disagreed, and told him that in a few years it would be the #1 highest traffic driver on the net, and the #1 reason for people to upgrade their (Cisco) routing systems.

As I predicted, internet traffic is skyrocketing, propelled by video.

“The majority of the traffic growth is occurring in the consumer space, driven by consumer Internet or video, whether it is IPTV or frankly even video over the Internet,” said Kelly Ahuja, senior vice president of the service provider routing technology group at Cisco Systems, who provided the following data:

Now let’s look at what type of video is fastest-growing:

Though growth of 300%+ is nothing to sneeze at, what jumps out from this chart is that internet video shown on a TV screen, presently a paltry 332 PB (petabytes), by 2012 is estimated to be 3,458 PB- an increase of over 10x (1,000%) over the next three years.

This means, by the end of 2012, internet video watched on a TV will be more than half the traffic of internet video watched on a computer. If this trend continues, after another few years TV will overtake the computer as the main screen people watch internet video on.

That is not a huge surprise, but what does it mean? Since by 2012 almost everyone will have 1080p widescreen TVs, people will demand far higher quality internet video. No one’s going to watching YouTube video on their 52″ LCD… at least, I hope not!

This bodes very well for the world’s best web video publishing tool, DV Kitchen, and the world’s best “video vending machine”, the MOD Machine.

18-34 Year Olds Viewed Nearly 5 Hours of Online Video per Person during the Month

RESTON, Va., June 17 /PRNewswire-FirstCall/ — comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released April 2008 data from the comScore Video Metrix service, revealing that U.S. Internet users viewed 11 billion online videos during the month, with YouTube.com accounting for more than 4 billion of that total.

More than 4 Billion Videos Viewed at Google Sites

In April, Google Sites once again ranked as the top U.S. video property with more than 4.1 billion videos viewed (38 percent share of all videos), as YouTube.com accounted for 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 558 million videos (5.1 percent), followed by Yahoo! Sites with 352 million (3.2 percent) and Microsoft Sites with 268 million (2.4 percent).

    Top U.S. Online Video Properties* by Videos Viewed
April 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Videos               Share (%) of
Property                                (000)                   Videos
Total Internet                         10,999,597                  100.0
Google Sites                            4,159,850                   37.9
Fox Interactive Media                     557,663                    5.1
Yahoo! Sites                              352,359                    3.2
Microsoft Sites                           268,033                    2.4
Viacom Digital                            199,968                    1.8
Time Warner – Excl. AOL                   138,771                    1.3
ABC.COM                                   103,421                    0.9
Disney Online                              98,740                    0.9
AOL LLC                                    95,288                    0.9
ESPN                                       83,424                    0.8

    * Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.

Nearly 135 million U.S. Internet users watched an average of 82 videos per viewer in April. Google Sites also attracted the most viewers (83.7 million), where they watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (52 million), followed by Yahoo! Sites (37.3 million) and Microsoft Sites (29.9 million).

Other notable findings from April 2008 include:
–   71 percent of the total U.S. Internet audience viewed online video.
–   The average online video viewer watched 228 minutes of video.
–   18-34 year olds were the heaviest viewing segment, watching an
average of 287 minutes per viewer.
–   82.1 million viewers watched 4.1 billion videos on YouTube.com (49.8
videos per viewer).
–   46 million viewers watched 481 million videos on MySpace.com (10.4
videos per viewer).
–   The average online video duration was 2.8 minutes.

To request more information about comScore Video Metrix, please visit

http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit

http://www.comscore.com/boilerplate.

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Looking for digital media wizard for an extraordinary, once-in-a-lifetime opportunity to work with one of the most respected companies in the digital media industry.

Must be:

• ambitious, resourceful, sharp and self-driven
• 100% dedicated to total mastery of digital media
• unwaveringly committed to world class quality
• a productive and efficient artist, producer and project manager
• expert in Final Cut Pro & Motion
• professional-quality graphics and motion graphics designer
• a clear, intelligent, concise writer

Would be great if you also had expertise in one or more of the following areas:

• cinematography
• lighting
• location sound
• advanced post audio
• HTML/CSS
• PHP
• some programming experience

But a strong willingness to learn and do whatever it takes will suffice.

You will be working alongside one of the pioneers and leaders of the digital media revolution, and through this opportunity will attain a rare mastery of extremely valuable digital media methodologies, technologies, secrets, tricks and timesavers that will place you among the world’s very top echelon of experts.

Very high earnings potential for someone who can demonstrate ability to finish projects efficiently at a high quality level.

Please respond by clicking here with resumé, cover letter, and link to graphics, website or motion graphics example you have created. If others were involved with its creation please be very clear about which part of the work you created.

Thank you for your time and consideration.

Here is some good copyright info:

http://www.templetons.com/brad/copyright.html

http://www.templetons.com/brad/copymyths.html

http://www.utsystem.edu/ogc/intellectualproperty/cprtindx.htm

The Library of Congress’s Copyright Office on Wednesday granted an exemption to film professors, allowing them to break the copy-protection codes on DVDs in order to create compilations of movie clips for their classes. Although such compilations are permitted under "fair use" interpretation of the copyright law, breaking the CSS security code is not. Studios had argued that the professors could use VHS tapes of the same films, but the professors countered that such tapes are often not available and those that are lack the quality of the DVDs. The ruling — along with others dealing with copyright law handed down by the Copyright Office on Wednesday — was welcomed by the Electronic Frontier Foundation, a consumers’ group, but Fred von Lohmann, an attorney with the group, commented that he was disappointed that the office had rejected a petition that would have allowed owners of DVDs to copy their movies on the iPods and other portable players.

DVcreators.net has over 100,000 customers who depend on us to provide quality digital video training, consulting and production.
If you:

• are an expert in an area of digital media production
• are a clear, excellent and entertaining communicator and presenter
• are ambitious and committed to excellence
• wish to explore a lucrative opportunity to help others

Please send an email to us.

You must obtain a model release from each person whose face is recognizable in the photo. Also, location releases are needed for many properties.

Bert P. Krages II has posted a PDF with some information here, mostly with your rights as a private photographer.

I was just thinking this morning about Apple, and their unspoken agreement with creative digital media professionals, and yes, there is one. Steve (Jobs) makes the offer to you of a free new Apple computer every year. Plus, he’ll pay you a little cash to take it.

Many perceive that Apple purposely drives software development such that the computer that was screaming fast last year is barely chugging through jobs this year. Now that Apple supplies us with most of the software we use every day, they have more control over this planned obsolescence than ever before.

All they need to do is entice us with enough new features to keep us on the bleeding edge of OS and application upgrades, then make sure our performance erodes subtly at each upgrade, until our patience becomes a major factor and we order the latest supercomputer. Taken as an isolated strategy, one could take a critical view.

So why are Apple users (like me) so happy? The famed RDF (Reality Distortion Field) surely cannot account for all the continued success among media professionals considering the harsh realities of payroll, leases, and mortgage payments.

Two reasons:

First, for the new computer to feel lightning quick, it actually has to be faster. Apple can only keep achieving this with continual processor speed gains and other improvements, such as leveraging OpenGL, etc., that truly make certain processes faster.

Second, Apple has to continually be making improvements other than simple speed gains to make us more productive- elegance in the OS, user interface evolution, interapp integration, background and batch processing, and so on.

The deal I have with Steve as a digital media professional is this:

Make me 10% more productive each year than I would with WinXP or Linux. I will turn that productivity gain into 10% more cash, take that cash and buy a new Apple computer and laptop with it, upgrade software, and maybe a new display. Then, Uncle Sam and I split what’s left.

As long as that equation works, which it does for me, I will continue to get a free Apple computer or two every year, plus Steve keeps me in sushi as well.

Not a bad arrangement!

This page has links to many states’ websites with info on tax breaks and other incentives to attract filmmakers:

http://www.makingthemovie.info/2006/07/tax-credits-for-filmmakers-state-by.html

download | features | FAQ | future | version history

If you ever need to watch a series of video clips and take notes, or if you need to get dailies or raw footage to clients or collaborators for comments, you know what a huge hassle it can be- doing window burns, waiting hours for renders, making DVDs, spending hours encoding, and then there’s the hassle of the review process- having to continually hit pause on a DVD remote and write down the timecode you see on the screen.

Problem solved!

Now, there’s QT Movie NoteTaker!

This is a free, easy-to-use program from DVcreators.net that simplifies the process of taking movie notes. This application lets you load a Quicktime movie, then click a button to stop the movie, enters the movie time into your notes automatically, then waits for you to write a brief or lengthy comment.

You can load a series of movies and each movie will automatically have a header with the movie name, length, and a place to write overall comments. When you’re finished, click a button to save your notes as a text file, or another button to email your notes to someone.

.5 is the current release, we have plans for future versions, feel free to add your comments with requests.

DOWNLOAD

download QT Movie NoteTaker .5 for OS X (3.5 MB)

download QT Movie NoteTaker .5 for WinXP (5.9 MB)

FAQ

How do I fit QT Movie NoteTaker into my workflow?

Situation #1: Your client, assistant, boss or collaborator needs to watch raw captured footage and take notes

1. Capture the footage onto a Firewire drive (or transfer it to a Firewire drive)
2. Give the drive (or FedEx it) to your collaborator
3. Voila! Now your collaborator can easily take notes and get them to you or the editor.

Situation #2: Your client, assistant, boss or collaborator needs to watch edits and take notes

1. Export the edit as a Quicktime movie- either in online resolution (if you are delivering via Firewire drive) or web-friendly format, like H.264 or Sorenson 3 (if your client is across the country or world)
2. Deliver the Firewire drive or ftp the edit
3. Voila! Now your collaborator can easily take notes and get them to you or the editor.

Features:

• loads anything that can be played in Quicktime Player(PJPEG, H.264, MPEG/MPEG2, AVI, Windows Media have not been tested but should work- let me know!
• automatically enters movie name and length in notes
• automatically enters movie time in notes when stop button is clicked
• NEW! Click on any note to jump directly to that point in the movie!
• NEW! Movie time display
• NEW! cool keyboard shortcuts – shuttle transport control – Cmd/Cntrl left, down and right arrow work like J, K, L in your editing software, Shift shuttles rapidly
• recurring notes feature- if you need to enter a certain note multiple times, rather than typing it over and over, or copying and pasting, you can just enter the note in the recurring notes field, and add it with one click to your notes along with the current time of the movie
• save notes with one click
• email notes with one click
• fits in 1280 X 854 PowerBook screen (this is minumum screen resolution)
• will load any movie size – resizes movie automatically to fit your screen (or window)- log HD footage on a laptop!
• Mac OS X / WinXP
• free!

Version History

• .12 – added keyboard shortcut, resizable window, WinXP version
• .13 – movie resizes to fit screen upon load and window resize – now can accomodate any size movie, even one much larger than your screen (HD 1080i on PowerBook, for example)
• .14 – added Cmd/Cntrl arrow shuttle controls
• .5 added better keyboard shortcuts, click to jump to note markers in movie, movie time display

Future plans:

• Movie NoteTaker Pro – a utility for professionals with SMPTE, note collaboration and much more! (coming soon)

We have had many questions on how much to charge for various jobs. When I first got into the biz almost 20 years ago, the standard for industrial video production (training, marketing etc.) was $1000 per finished minute. So a 20 minute piece would be $20,000, including planning, shooting and editing.

Nowadays there is no standard. Being a creative pursuit, videomaking is done for free to millions of dollars. TV commercials are shot for free (by local cable companies), average about $300,000, and can run to millions. So asking "how much should I charge" depends on many factors:

– how long will it take you?
– what is the quality level you are capable of?
– what is the client’s budget?
– is the piece straight video with few cuts or will it contain tons of time-consuming animations and graphics?
– how many other jobs do you have waiting?

Here is one way to figure hourly charges:

1. Decide how much you want to make per year
2. Decide how many hours per week on average you will be able to bill (if you have contacts, 20 – 30 hours is reasonable- the other 20 – 30 hours spent marketing, getting jobs, learning, etc.)
3. Divide one by the other, and bingo! There’s your hourly rate.

If you are teamed up with a busy ad agency or other company who can feed you jobs without you looking around much, you will have more work than if you do not have a network of existing business relationships. Some producers have one or two major clients that keep them busy.

How much you can make producing video is largely a factor of what kind of videos you are doing and your contacts. And the quality of your work must be professional looking and sounding! That is the mission of DVcreators.net, to help you produce very pro quality with simple, inexpensive gear.

Good luck!

Celtx is the first comprehensive software package designed for people who work in the Pre-Production of Film, TV, Theatre and New Media. It provides all of the tools you need under one application and works on all platforms.

Story Development Tools
Celtx includes Scene and Character Development tools that help spur creativity. Use the customizable forms to build out the story line of your project. Any information will be added to your project database and automatically pre-populate your script and reports.

Professional Script Writing
Import, write and edit movie scripts using industry standard formatting. Celtx uses intuitive writing and all the features expected in a professional application – like Spellchecking, Find and Replace, and auto completion of Character Names and Scene Headings.

Project Schedule
Keep track of all your project dates in a shareable calendar.

Media Rich Breakdowns
Celtx is the first application that allows creative people to perform media rich breakdowns in order to help pre-visualize and plan their project. Users can complete media rich breakdowns by associating sound files, video clips and digital pictures to their script all of which is auto-saved in a shareable database.

Customized Production Reports
Generate customizable Production Reports to help plan and organize your film project.

Collaboration
Collaborate with team members by securely sharing your project using the built in Celtx server.

Check it out here:

http://www.celtx.com

And a review here:

Celtix review link

http://www.straight.com/content.cfm?id=15323