Yep, when you see the revolutionary breakthroughs we’ve made in web video publishing, I think you’ll agree it merits a full number upgrade.

We have completely redesigned and rebuilt the Publish Room so that you can:

• publish simple Quicktime embedded movies or whole HTML pages
• publish Quicktime embedded movies with default poster frame or whole HTML pages
• publish Quicktime embedded movies with custom poster frames you choose
• publish Quicktime H.264 or FLV in Jeroen’s Flash Player* with:
  • choice of custom skins*
  • custom poster frame
  • custom watermark
• publish Quicktime H.264 or FLV in ShadowBox*
• as well as publishing images and easily copying remote media file URLs.

As you look at these amazing web video publishing options, you’re bound to think, “Hmmm, I’ve already encoded and uploaded movies to web servers for years, wouldn’t it be great if I could republish them using some of these cool new players!”

Well, now you can!

We’ve also added the revolutionary ability to choose a movie from your remote server with a remote media file browser including preview!

You could spend hundreds on other encoding programs but you won’t find these immensely valuable features anywhere else.

We’ve also improved a few other things, the whole list is here.

The 2.0 upgrade is FREE. That’s right, FREE as in just click your “CHECK FOR UPDATES” button and DV Kitchen 2.0 is yours. People think we’re crazy to sell this enterprise-class professional media publishing powerhouse for $79.95, which is true, it should be at least $200 – $300. But we resisted raising the price for now, I think we can hold on just a little longer before it goes up, so if you haven’t purchased yet, now’s the time.

Learn more about DV Kitchen here.

* use of Jeroen’s Flash Player or ShadowBox on a commercial site requires purchase

This movie shows how easy it is to encode to any size, any bitrate FLV movie, upload it, then have DV Kitchen create an entire HTML page for you with window title, page title, movie caption, and Jeroen’s FLV Player, the most popular on the web.

Watch it in Jeroen’s player here.

When Flash first incorporated video in version 6, they chose the “Spark” Sorenson 3 codec. A good choice, that was the best encoding quality at that time. In the following years, several companies developed encoding algorithms that were clearly higher quality.

Flash 8 then added the On2 VP6 codec, which again delivered higher quality at lower bandwidth.

Because of so many viewers had the Flash plugin, a couple years ago web video encoders found they could encode video into Flash rather than the triplicate of the past (Windows Media, Real, Quicktime).

But with the release of the H.264 standard there was still one more shoe to drop. H.264, as we predicted when we first saw it, will become the standard for web and DVD encoding, due to its unprecendented quality and low bandwidth. Apple talked YouTube into re-encoding videos into H.264 for compatibility with the AppleTV and iPhone.

Adobe has now announced that Flash will handle H.264 video, allowing web encoders both the advantage of the highest possible quality and compatibility with the widest number of viewers on all three platforms. Flash will also play AAC audio, a higher quality codec than MP3.

Adobe is smart- Flash is still everywhere on the web, but if they took a course of ever more proprietary non-standards, Flash would eventually go the way of Real and Windows Media- still out there but I doubt we’ll see any in a couple years. This keeps Flash as a good choice, often the best choice for authoring rich media web experiences.

Tinic Uro, an engineer on the Flash Player, shares some insight here.

Flash Player 9 beta is available now, here.