24p on a DVD. Here is the stream info:
For TVs, the DVD player adds a pulldown on the fly if required, after decoding the stream. 24p is preferable for heavily compressed end user formats because you have higher bitrate per frame. You cannot add a pulldown to a temporally compressed signal, unless you do a full decode and encode.
24p/23.98 is an abbreviation commonly used in the NTSC world. 23.976 is commonly referred to as 23.98 or 24p (Compressor refers to it as 23.98, and sometimes as 23.976 when you are specifying a frame rate). 59.94 Hz is often referred to as 60i or 29.97fps, and 30 fps is almost always 29.97 with the exception of the Canon DSLRs for a while, because the engineers got drunk and created a camera that shot to a frame rate no one worked in. 24p (full integer frame rate, not 23.976), is actually in use for film, but for video, everything is slowed down by 0.001% so the audio subcarier does not interfere with the chroma signal in an analog color TV signal.
2:3 pulldown, aka standard pulldown repeats fields, not frames. It has been in use for a long time in broadcast TV, whenever we wanted to go from film for broadcast. Adding and removing consistent pulldown is trivial (removing pulldown is also referred to as “reverse telecine” and “deinterlacing”). It is not a progressive signal, as you have 2 interlaced frames every 5 frames. I personally do not like the look of pulldown when viewed on an LCD, as I find it jittery but most North Americans do not have issues with it.