To separate a subject from a background, you can either: 1. shoot in front of a greenscreen/bluescreen, then key out the background in postproduction You can also key out a background that is much darker or brighter than your subject, but it usually takes a little more work, because often your subject will have pixels [...]

In the DVeStore we’re seeing a lot of folks making the right choice and stepping up to better quality audio gear. Think about it, you just spent thousands on a high quality camera that produces a truly exquisite picture. Next you show a few people the great project you’re working on. They say, “It looks [...]

Warmcards 2.0 Why should you have to settle for an ordinary white balance when it’s so easy to get the warmer and richer images that clients and audiences prefer? For professional cameramen, videographers, and digital photographers a “true” white balance is rarely acceptable any more. The WarmCards White Balance Reference System is a sophisticated set [...]

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DVeStore Theatre – 3 new movies! SATA External Storage Solution – Watch the Ending 3-point Lighting with Lowel lights RODE SVM Stereo VideoMic DVeStore Theatre – QuickTime Gallery A fresh approach to reviewing production gear. The hot new online DVeStore Theatre features ultra-high quality QuickTime movies with industry host Guy Cochran demonstrating the latest and [...]